Marketing Officer
Job Description
The Marketing Officer supports the organization's overall marketing activities by assisting the team lead in planning, managing, and coordinating marketing activities to attract customers, and promote the organization's products over competitors ESSENTIAL DUTIES & RESPONSIBILITIES Define and develop marketing strategies based on customer service feedback and market intelligence Identify business opportunities in the market and jointly strategize with the Team Leader to execute specific actions. Define short term and long-term strategic marketing goals - jointly with Business Unit team and Team leaders Build key customer relationships Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. Use knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. Lead and drive vendor’s marketing activities, strategies and targets within Ghana. Present to and consult with mid and senior level management and sales people on business trends with a view to developing new services, products, and distribution channels. Help internal salesmen and distributors with marketing material, training, tools and all selling aids to enhance their work. Organize marketing events and programs
Requirement(s)
KNOWLEDGE, SKILLS & ABILITIES Must understand basic principles and fundamentals of marketing Must possess a strategic and creative mindset Must have experience in online community management Must have excellent communication skills, to understand and drive conversations with target audience Possession of analytical skills to uncover underlying thoughts and insights generated from interactions within the community. Must possess the ability to lead discussions on online marketing strategies Must poses excellent communication skills. Organizational and project management skills. Interpersonal skills. Analytical ability. Market research skills. Adaptability. Engagement skills QUALIFICATION & EXPERIENCE A Bachelor’s degree in Marketing, Communications, or a related discipline Experience in community management for at least one(1year) Familiar with social media platforms
