Senior Digital Marketing Specialist
Job Description
Develop, implement, and manage comprehensive digital marketing strategies. Execute and optimize social media marketing campaigns across various platforms. Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.). Drive lead generation efforts through targeted marketing initiatives. Conduct SEO audits and implement on-page and off-page optimization strategies. Analyze and report on digital marketing performance using web analytics tools. Identify trends, insights, and emerging technologies to maximize campaign success. Collaborate with cross-functional teams to align digital marketing strategies with business objectives. Manage and optimize the company’s digital presence to enhance visibility and conversion rates.
Requirement(s)
Proven expertise in Social Media Marketing, Lead Generation, SEO, and Paid Advertising. Strong background in Digital Marketing strategy and execution. Hands-on experience with web analytics tools (e.g., Google Analytics, SEMrush, etc.). Excellent analytical, problem-solving, and decision-making skills. Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. Bachelor's degree in Marketing, Communications, Business, or a related field. Certifications in Google Ads, SEO, or related areas are a plus.
